24 - Latest Comments in Zero for Advani 2.0

Re: Zero for Advani 2.0

Dirnov — Fri, 29 May 2009 03:31:51 -0000

Hi there,
rahuljauhari.com - da best. Keep it going!
Have a nice day

Re: Zero for Advani 2.0

RahulJauhari — Tue, 19 May 2009 22:01:29 -0000

BTW: I have deleted a comment or two from this article.
Comments left by people who use email IDs that don't exist are spam in my book.

Re: Zero for Advani 2.0

RahulJauhari — Tue, 19 May 2009 08:04:44 -0000

@devina, meraj, bhatnaturally, harprabhjot - thanks for the comments folks :-)
@sriram - lol at the generation gap one :-)
@ramesh - yes, if only he had a more meaningful call, he may have made some sense.

Re: Zero for Advani 2.0

Ramesh Srivats — Mon, 18 May 2009 23:34:09 -0000

True.

I guess BJP is behaving no differently from various professional marketers who are finding their feet in new media. Most of them start exactly like this - using paradigms of TV and imposing them on the net. Swamping, interrupting & irritating the experience of the medium.

Guess it takes time for everyone to figure that the internet is not consumed the way TV is.

I don't however think this has anything to do with Advani being too old. You may not see him as the face of new India (I too don't). But what has that got to do with his success or failure on the net. Anyone can engage people as long as they understand the medium and use it well.

Re: Zero for Advani 2.0

Sriram — Mon, 18 May 2009 15:11:53 -0000

Hilarious! Great post.
I suspect Advaniji's dilemma is similar to that of a middle-aged dad when he steps into a room with his college-going son and the crowd he hangs out with.
Dad (to himself): Now is the perfect opportunity to win my son's admiration by being completely cool and with it, and flooring his friends with my hipness.

Son (to himself): Oh shit, he's going to embarrass himself and me. Why can't he play the Uncool Unkal-jee, like everyone else's dad, or just plain go away?

Its called a generation gap.

Re: Zero for Advani 2.0

Meraj — Mon, 18 May 2009 02:54:09 -0000

Fantastic write-up and analysis, Mr Jauhari!

Plannerspeak:
Great insight there..."Social Networking sites are like people’s homes.
Nobody wants an ad in his/her private space."

Re: Zero for Advani 2.0

Devina — Sun, 17 May 2009 13:45:11 -0000

Well put, Rahul!! :) An example of ‘good advertising cannot save a bad product’, huh?? Er, and the ‘good’ in ‘good advertising’ is another debate altogether.

Don’t be a part of social networks; be a part of social worlds. Bang on.

Re: Zero for Advani 2.0

RahulJauhari — Sun, 17 May 2009 13:42:02 -0000

I actually really tried to get rid of those banner ads, but couldn't :-)

Re: Zero for Advani 2.0

lbhat — Sun, 17 May 2009 12:13:59 -0000

Nice post. Quite agree. I think blindly following what Obama did wouldn't work here.

Re: Zero for Advani 2.0

Paul Syng — Sun, 17 May 2009 09:39:57 -0000

I completely agree with you Sir.

I was just reading a similar article on http://www.lbhat.com/online...

We all can say that no matter how much you scrub and polish an old defecated ambassador, it will never become a BMW.

Nice post. :-)
http://www.cockybox.com/