Nice post. Quite agree. I think blindly following what Obama did wouldn't work here.
RahulJauhari
· 7 months ago
I actually really tried to get rid of those banner ads, but couldn't :-)
Devina
· 7 months ago
Well put, Rahul!! :) An example of ‘good advertising cannot save a bad product’, huh?? Er, and the ‘good’ in ‘good advertising’ is another debate altogether.
Don’t be a part of social networks; be a part of social worlds. Bang on.
Meraj
· 7 months ago
Fantastic write-up and analysis, Mr Jauhari!
Plannerspeak: Great insight there..."Social Networking sites are like people’s homes. Nobody wants an ad in his/her private space."
Sriram
· 7 months ago
Hilarious! Great post. I suspect Advaniji's dilemma is similar to that of a middle-aged dad when he steps into a room with his college-going son and the crowd he hangs out with. Dad (to himself): Now is the perfect opportunity to win my son's admiration by being completely cool and with it, and flooring his friends with my hipness.
Son (to himself): Oh shit, he's going to embarrass himself and me. Why can't he play the Uncool Unkal-jee, like everyone else's dad, or just plain go away?
Its called a generation gap.
Ramesh Srivats
· 7 months ago
True.
I guess BJP is behaving no differently from various professional marketers who are finding their feet in new media. Most of them start exactly like this - using paradigms of TV and imposing them on the net. Swamping, interrupting & irritating the experience of the medium.
Guess it takes time for everyone to figure that the internet is not consumed the way TV is.
I don't however think this has anything to do with Advani being too old. You may not see him as the face of new India (I too don't). But what has that got to do with his success or failure on the net. Anyone can engage people as long as they understand the medium and use it well.
RahulJauhari
· 7 months ago
@devina, meraj, bhatnaturally, harprabhjot - thanks for the comments folks :-) @sriram - lol at the generation gap one :-) @ramesh - yes, if only he had a more meaningful call, he may have made some sense.
RahulJauhari
· 7 months ago
BTW: I have deleted a comment or two from this article. Comments left by people who use email IDs that don't exist are spam in my book.
Dirnov
· 7 months ago
Hi there, rahuljauhari.com - da best. Keep it going! Have a nice day
All Comments
I was just reading a similar article on http://www.lbhat.com/online/bjps-election-campa...
We all can say that no matter how much you scrub and polish an old defecated ambassador, it will never become a BMW.
Nice post. :-)
http://www.cockybox.com/
Don’t be a part of social networks; be a part of social worlds. Bang on.
Plannerspeak:
Great insight there..."Social Networking sites are like people’s homes.
Nobody wants an ad in his/her private space."
I suspect Advaniji's dilemma is similar to that of a middle-aged dad when he steps into a room with his college-going son and the crowd he hangs out with.
Dad (to himself): Now is the perfect opportunity to win my son's admiration by being completely cool and with it, and flooring his friends with my hipness.
Son (to himself): Oh shit, he's going to embarrass himself and me. Why can't he play the Uncool Unkal-jee, like everyone else's dad, or just plain go away?
Its called a generation gap.
I guess BJP is behaving no differently from various professional marketers who are finding their feet in new media. Most of them start exactly like this - using paradigms of TV and imposing them on the net. Swamping, interrupting & irritating the experience of the medium.
Guess it takes time for everyone to figure that the internet is not consumed the way TV is.
I don't however think this has anything to do with Advani being too old. You may not see him as the face of new India (I too don't). But what has that got to do with his success or failure on the net. Anyone can engage people as long as they understand the medium and use it well.
@sriram - lol at the generation gap one :-)
@ramesh - yes, if only he had a more meaningful call, he may have made some sense.
Comments left by people who use email IDs that don't exist are spam in my book.
rahuljauhari.com - da best. Keep it going!
Have a nice day